Often I go to manufacturing companies and we have put together 5 tips which are useful the first time you’re hiring a photographer or drone pilot!
It’s important to prepare well to ensure the best results. Here are our top five ways to prepare for a photographer at your manufacturing business:
- Plan, plan and plan ahead: Before the photographer arrives, take some time to plan out what you want to showcase in the photos. This may be specific products or processes that you want to highlight, or certain areas of the factory that you want to capture. Make a list of what you want to cover and communicate this to the photographer in advance.
- Tidy up, then tidy up again: Take some time to clean up your manufacturing facility before the photographer arrives. It doesn’t have to be chemically clean, unless that’s your thing! Do clear out any clutter or unnecessary items, and make sure that the area is free of any hazards that could pose a risk to the photographer or their equipment. A clean and organized space will make for better photos, give the photographer more options in the process and also ensure the safety of everyone involved.
- Communicate with your staff a week before: Make sure that all of your employees are aware that there will be a photographer on-site, and let them know what to expect. You may want to provide them with some basic guidelines or expectations around behaviour and conduct during the photo shoot. Additionally, you may want to consider having some staff members on hand to assist with the shoot or provide context and information about specific processes. We find it’s best to let your staff know at least a week before, if they’re being photographer this gives them the chance to prepare, or get that last minute hair cut!
- Consider lighting: Lighting can make a huge difference in the quality of your photos. Consider the natural lighting in your facility and whether additional lighting may be needed to ensure that the photos turn out well. Be sure to discuss any lighting needs with your photographer in advance.
- Have a clear goal in mind: Last but not least, make sure that you have a clear goal in mind for the photos. Are you looking to create a portfolio of products to showcase on your website or marketing materials? Or are you trying to capture a specific process for training purposes? Having a clear goal will help ensure that the end product, your photos, turn out well and that they meet your needs.
If you nail these five steps, you can ensure that your manufacturing facility or business premises is well-prepared for a photographer, and that you get the best possible photos to showcase your business.
With a little planning and preparation, you can make the most of this opportunity to highlight the unique aspects of your operations and products.
Thanks for reading! 🙂 James