How Can A 360 Aerial View Help Property and Land Developers?

James Bastable
James Bastable

Photographer, Drone Pilot & Editor - Director at Photos.co.uk

Do you want to know more about 360 aerial views, what they are and how they can help you as a property and land developer? Read the information below to learn all about the positive impact these interactive tours can have on your business.

So What Is A 360 Aerial View?

A 360 aerial view is a digital representation of a real-world space, typically created using specialised cameras and software. It allows viewers to virtually explore and navigate a location in a 360-degree panoramic format, simulating the experience of being physically present in that space. The virtual tour provides users with a sense of control over their space. They can look around in any direction, zoom in or out, and observe surrounding panoramic views and details of the environment. 

How Can a 360 Aerial View Benefit Property And Land Developers?

With technology becoming more and more advanced, viewers and consumers are starting to expect more when it comes to looking at products online. And what better experience can a user have than being able to view a space, interact with it and view surrounding areas from the comfort of their home or office? That’s what a 360 aerial view can provide.

For housing development companies, having this kind of view has proven to be advantageous in the following ways:

  1. Comprehensive Property Visualisation: Aerial 360 views offer a comprehensive visual representation of the property area and its surroundings. Developers can showcase the entire site, including its layout, size, landscaping, and outdoor amenities. This helps potential buyers or investors to get a better understanding of the property’s potential and envision its future development.
  2. Highlighting Property Features: Aerial views allow property developers to highlight unique features or selling points of the property. They can showcase factors like proximity to key landmarks, access to transportation, nearby amenities, or scenic surroundings. This helps in effectively communicating the property’s value proposition to potential buyers or investors.
  3. Marketing and Promotion: Aerial 360 views offer eye-catching and engaging visual content that can be used for marketing and promotional purposes. Developers can include aerial views in their brochures, websites, social media campaigns, and advertisements to attract attention and stand out from competitors. The unique perspective captured by aerial views can generate curiosity and interest in the property and surrounding area.
  4. Project Progress Documentation: Aerial 360 views can be valuable for documenting the progress of a property development project over time. By capturing aerial views at different stages of construction, developers can create a visual timeline that showcases the transformation of the property. This documentation can be useful for marketing updates, investor reports, or internal project reviews.
  5. Collaboration with Stakeholders: Aerial 360 views facilitate better communication and collaboration with stakeholders involved in the development process. Developers can share aerial views with architects, engineers, investors, or local authorities to provide a clear understanding of the project’s scope, design, and impact on the surrounding area.

In summary, 360 aerial views offer housing development companies a powerful tool for marketing and can set you apart from direct competitors. Here at photos.co.uk, we have 10 years experience working within the construction and property development industry and taking aerial images. Please fill the form below to get in touch and get a free quote on your project.

To have a look around at our virtual tour in Longbridge below, please click here.

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